Historic tour of the Schlitz Brewery

Come experience the splendor of one of Milwaukee’s former Iconic Brewery. Go back in time and to discover why Schlitz is “The Beer that made Milwaukee Famous”. Discover how the brewery survived prohibition and how the brewery helped in the War effort of World War II. Learn about the success of the post war era and the blunders which lead to the dale of the brewery in the 1980s. Enjoy the creativity of retro television ads from the 60s and 70s. And a cold refreshing beer.